Insurance Like it Should Be

One of the greatest economic inventions is risk pooling and this sits at the core of any insurance company. Because of risk pooling, we have much more financial security at lower cost in our property, health, and lives.

Unfortunately, the life insurance industry often designs products that have valuable benefits but come with features that get in the way of an advisor’s enthusiastic adoption of these products for his or her clients. This has been the case with variable universal life insurance or VUL.

Insurance Like It Should Be; Benefits without Barriers is an advisor-focused educational platform that elevates VUL insurance products that deliver VUL’s great benefits, the column on the left, while removing the barriers that keep advisors from using VUL as a core planning tool; this is the column on the right.

The emphasis here is on “advisor-applied” because Double A VUL truly keeps you, the advisor, in your central planning and investment execution role, and with it you gain a flexible investment platform for your business that increases your high-income clients’ after-tax returns. This delivers an attractive ROI for you and your clients.